Peacock Alley heirloom bedding is tailored and timeless, is made with care and craftsmanship crafted to stand up to real life and retain its beauty for years. Elegant simplicity with timeless durability. Meticulous craftsmanship and time-honored styling. Well made. Well loved. Well lived. Peacock Alley is a family owned company that believes in everyday indulgence of superior quality found in fine bed linens. Super soft sheets, artisan-crafted luxury duvet covers and coverlets, that come in neutral hues to make your bedroom a restful sanctuary.